Viral: Ad by Emirates shows woman standing on top of Burj Khalifa

Team Udayavani, Aug 10, 2021, 11:03 AM IST

Emirates recently shared an advertisement featuring a woman standing on top of the Burj Khalifa in Dubai. The ad has gone viral on social media.

It was released to celebrate the decision allowing quarantine-free travel between Britain and the United Arab Emirates. It is important to note that the ad was shot without the use of a green screen or special effects, the Khaleej Times reported.

The promotional video is titled, ‘We’re on top of the world.’

The video shows a woman dressed as a cabin crew welcoming passengers back to Dubai after it was added to UK’s amber travel list.

For the unversed, Dubai was a part of its red list that mandated fully vaccinated travelers from the middle-eastern country to undergo compulsory 10-day quarantine in hotels after entering the UK.

As the camera zooms out, the woman is seen standing on top of the world’s tallest building — the Burj Khalifa.

The video has gained a lot of momentum with many speculating the use of CGI.

The ad features Nicole Smith-Ludvik, who according to her Instagram page is a “world traveller, skydiver, yoga instructor, hiker, adventurer”.

 

View this post on Instagram

 

A post shared by Nicole Smith-Ludvik (@nicolesmithludvik)

Sharing the ad on her Instagram page she wrote, “This is, without a doubt, one of the most amazing and exciting stunts I’ve ever done.”

Below is how the internet reacted.

Emirates later took to social media and released a behind-the-scenes video commercial that confirms that Smith-Ludvik indeed stood at the top of Burj Khalifa.

Real or fake? A lot of you have asked this question and we’re here to answer it.
Here’s how we made it to the top of the world’s tallest building, the @BurjKhalifa. https://t.co/AGLzMkjDON@EmaarDubai #FlyEmiratesFlyBetter pic.twitter.com/h5TefNQGQe

— Emirates (@emirates) August 9, 2021

Here’s what the internet had to say.

It not good for Emirates for only advertising make a risk of employee,but not taking care of passengers and their travel

— Abid Hussain (@abidsial67) August 9, 2021

Wow! This was a treat to watch! Beautiful visuals! Many congratulations to Team Emirates and everyone behind the scenes who made this happen! This ad is a masterpiece and hats off to the flight attendant, stunt woman, and production company 👏🏽👏🏼 massive respect! 🙌🏻

— Soraya Sikander Art (@SorayaSikander) August 9, 2021

Amazing ! Totally in awe of Nicole ! An amazing ambassador for Emirates and we are also proud to be part of the fabulous EK family. Well done to all involved ❤️❤️❤️

— thepilotswife (@thepilotswife1) August 9, 2021

Emirates you guys have always set standards and crossed benchmarks. Now this is another feather on cap. Kudos to the lady and to the entire team. Fly better. Up..Up.. and away. 👍👍👍

— Prajth (@PJ3225) August 9, 2021