Beyonce faces backlash online for sporting Tiffany ‘Black Diamond’

Team Udayavani, Aug 29, 2021, 11:42 AM IST

American singer-songwriter Beyonce made history by being the first woman to wear a 128-carat Tiffany diamond. In Tiffany’s new ad campaign called ‘About Love’, Beyonce is seen wearing the yellow diamond that costs USD 30 million.

The priceless Tiffany Diamond has only been worn by three women since its discovery in 1877. Today, @Beyonce becomes the first Black woman and fourth person to wear the legendary stone. #AboutLove #TiffanyAndCo pic.twitter.com/p2j4k4qOka

— Tiffany & Co. (@TiffanyAndCo) August 23, 2021

Although she received huge backlash on the internet as netizens are accusing her of sporting a ‘blood diamond’.

Beyoncé flexing her blood diamond extracted from the Kimberley Mine in South Africa in 1877 using enslaved African labor. https://t.co/QrZdV6zwz1 pic.twitter.com/YAiPO5Kttm

— SLANK (@DabSquad_Slank) August 23, 2021

https://twitter.com/Des_Ti_M/status/1429908614857306113

this is not just “a necklace” it’s a blood diamond that was mined off the blood of south africans, if they didn’t meet their quota their hands and feet were mutilated or were just killed. beyoncé doesn’t have the timeline “up in arms”, nobody should wear the diamond https://t.co/YgsxDtvnTv

— nuerteki (@newerteki) August 24, 2021

https://twitter.com/The_Psi_Lord/status/1431276846713393159

The Daily Mail reported that Beyonce was disappointed at unknowingly modeling a blood diamond. The report said, “The diamond was discovered in a colonial mine in Kimberley, South Africa, in 1877 – at a time when the country, and its mines, were under British colonial rule – and when predominantly black migrant workers were subjected to horrific conditions while receiving paltry, and sometimes no, pay in return,”

The singer’s mother Tina Knowles, defended her daughter on Instagram.  She wrote: “How many of you socially conscious activist[s] own diamonds?’ she questioned. ‘I thought so! Well, guess what did you go to try to check to see where the diamond came from? Probably not.”

She further added, “So when you guys get engaged you won’t have a diamond you gonna put on a sterling silver band and you better check out where it came from and the origin of where came from and why you add it check out the calls for the leather that you [wear] because they made it came from another country to ban and not buy diamonds right because your righteous!!”