BJP’s campaign around Modi’s slogan in Gujarat polls a ‘roaring hit’: Party leaders

PTI, Nov 23, 2022, 12:07 PM IST

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New Delhi: Prime Minister Narendra Modi’s campaign slogan that sought to connect every Gujarati with the present day Gujarat has been a ”roaring hit” with over 34 lakh people participating in the exercise by uploading their selfies and videos on social media, BJP sources said on Wednesday.

At a rally in Gujarat’s Kaprada on November 6, Modi had said the state has defeated all odds due to the contribution of its people and coined the slogan ”Aa Gujarat Main Banavyu Che” (I have made this Gujarat).

”Every Gujarati, be it an adivasi or a fisherman, be it a villager or an urban dweller, is full of confidence today. That is why every Gujarati says ‘I have made this Gujarat’. People have built this state with their hard work,” the prime minister had said.

The state BJP had launched a campaign around the slogan the next day.

Party sources said around 34 lakh people have participated in the campaign by uploading their selfies and videos on social media as well as the Namo app.

Lakhs of people have participated by clicking selfies at selfie booths installed by the BJP across the state, they added.

”This slogan became an instant hit. To many, it is a reminder of the superhit slogan ‘Main Bhi Chowkidar’ from the 2019 Lok Sabha polls. But more importantly, people really connected with the sentiment,” a BJP leader said, claiming the latest campaign has been a ”roaring hit” offline and online.