Hero MotoCorp set to roll out record number of products this year: CEO

PTI, May 15, 2023, 11:23 AM IST

New Delhi: Hero MotoCorp is gearing up for highest ever model introductions this fiscal as it looks to consolidate market share especially in the premium bike segment, according to the company’s CEO Niranjan Gupta.

The country’s largest two-wheeler maker plans to introduce new bikes, including the first product under the Hero MotoCorp-Harley Davidson tie-up, during the ongoing financial year.

The company has leadership in the budget bike segment (100-110cc) and is looking to enhance presence in the 125 cc and also drive in models to bring in volumes and enhance profitability in the 160-cc and above space.

“We’ll have product launches every quarter of this fiscal year. Probably this fiscal, we’ll see the maximum number of launches ever seen in the company’s history,” Gupta said in an analyst call.

The company is bullish on growth prospects this year with plans to further enhance its market share across segments, he noted.

“We are excited about the fiscal and expect to build on our market share and margin recovery. We have a host of new launches lined up, and we will be launching new products every quarter in this fiscal,” Gupta said.

He noted that there would be “a lot of launches in the premium segment” during the course of the year.