Facebook scrambles as use soars in time of isolation

PTI, Mar 19, 2020, 10:06 AM IST

San Francisco: Facebook has said it would place “authoritative” coronavirus content at the top of user feeds as it scrambled to keep up with increased usage and stem the flow of misinformation on its platform and WhatsApp messaging.

The leading social network said on Wednesday it has nearly doubled server capacity to power WhatsApp as people in isolation place more voice and video calls using the popular messaging service.

Facebook also donated USD 1 million to the International Fact-Checking Network to expand the presence of local fact-checkers and curb misinformation on WhatsApp said the Facebook head of health Kang-Xing Jin.

“Teams are hard at work to make sure all the services run smoothly because this is clearly a time when people want to stay connected,” Facebook chief executive Mark Zuckerberg said while updating reporters on the company’s efforts.

“We want to make sure we do our part to alleviate loneliness.” As part of an effort to be a resource for reliable information about the coronavirus crisis, Facebook is rolling out an information center that will be displayed at the top of news feeds at the social network.

The information hub was built in collaboration with health organizations and will roll out in the US and Europe through Wednesday, with plans to expand it to other locations.

“Our goal is to put authoritative information in front of everyone who uses our services,” Zuckerberg said.

“The hub will display content from public health experts, celebrities, academics, and others encouraging ways to reduce coronavirus risk such as by taking social-distancing seriously,” according to Zuckerberg.

Facebook is under intense scrutiny regarding how it prevents hoaxes or dangerously misleading information regarding the deadly pandemic from spreading on its platform, according to Creative Strategies analyst Carolina Milanesi.

“It’s not politics. It’s not (an) election. This is killing people,” Milanesi said of the importance of getting people the truth about the coronavirus.

“If they’re smart, I know it sounds callous on my part but they would use this to win back some of the positive sentiment around the brand,” he added.

Facebook has been grappling with making it possible for content to be moderated at home by workers many of them contracted through outside companies who are working remotely to reduce coronavirus risk.

“This is a big one we have been focused on for the past few days,” Zuckerberg said.

“There are certain kinds of content moderation that are very sensitive such as suicide and self harm and if you are working on that content for a long time it can be very emotionally challenging.” Some content being checked by moderators also comes with privacy concerns.

“Facebook is moving the most sensitive types of content moderation to full-time employees, for now,” Zuckerberg said.

“I am quite worried the isolation of people staying at home could lead to more depression or mental health issues and I want to make sure we are ahead of that with more people working on suicide and depression prevention, not less,” Zuckerberg said.

“That will cause a trade-off with (moderating) content not representing an imminent physical risk to people,” Zuckerberg vowed that Facebook will make sure people doing contract work for the social network get full pay even if they aren’t able to do their regular jobs from home.

Facebook will continue to use artificial intelligence systems to watch for banned content.

Zuckerberg is among the Facebook employees working from home. “I don’t think it would be very good to encourage everyone else to do that and not do that myself,” Zuckerberg said of working from home, with his doctor wife Priscilla and their children.

“We are trying to find a way to balance working from home and taking care of kids as well; that is a challenge we are trying to help the whole company to navigate.” Zuckerberg refuted US media reports that Facebook is in talks with Washington over potentially using personal data from smartphones to track and combat the coronavirus outbreak.

“We are not aware of any active conversations or asks with the US or other governments at this point asking for this data directly,” Zuckerberg said.

“I don’t think it would make sense to shares people’s data in a way that people didn’t opt into doing.” Zuckerberg said that Facebook is not open to sharing users’ data with governments, and that “no one is asking.