Balaji Telefilms to invest in original content with affordable subscription for OTT platform


PTI, Aug 17, 2021, 12:09 PM IST

Balaji Telefilms said the pandemic has accelerated the digitalisation process in the country, which augurs well for the entertainment industry and particularly for OTT, in which it intends to “pursue and invest” in more original contents with affordable subscription rates.

The leading media and content provider, which is present in the subscription-based video on-demand service through ALTBalaji, has become a significant OTT player differentiated by its content and affordability, said the latest annual report of Balaji Telefilms.

“The company intends to pursue and invest in more original content catering to the specific preferences across different genres and at industry-competitive affordable subscription rates,” said Balaji Telefilms Group Chief Financial Officer Sanjay Dwivedi over the strategy of the company.

With the success of few movie releases on the OTT platform witnessed during the year, the over-the-top (OTT) segment is also likely to provide platform for a small-budget deep content releases, he added.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Mangaluru: Lecturer succumbs to food allergy; Organs donated

Karnataka sets up panel for internal reservation among STs

Maharashtra Assembly Elections 2024 | Congress in clutches of urban naxals, became puppet of people with divisive agenda: J P Nadda

Even if Indira Gandhi returns from heaven, Article 370 will not be restored: Amit Shah

Tilak Varma slams ton as India take 2-1 lead against South Africa with 11-run win in third T20I

PM Modi to visit Bihar’s Jamui to commemorate Janjatiya Gaurav Divas

BJP offered Rs 50 cr each to 50 Cong MLAs to remove Karnataka govt: CM Siddaramaiah

Related Articles More

‘Laapataa Ladies’ makers share poster with English title ahead of film’s Oscar campaign

Coldplay adds fourth Indian show in Ahmedabad citing ‘incredible fan demand’

Bollywood actor Shahid Kapoor rents out Mumbai apartment for Rs 20 lakh/month

Threat messages to Salman Khan: 24-year-old song writer held from Raichur

FIR against production house of Kannada movie and 2 others for felling of trees in forest land

MUST WATCH

Punganur Cow

Rangoli design

Jagadeesh Nagaraj Kudupali Audio Viral

Gho Pooja in Deepavali Festival

Melukote Deepavali


Latest Additions

Mangaluru: Lecturer succumbs to food allergy; Organs donated

Byelections: 81.84 per cent voter turnout in bypolls in three Assembly segments in Karnataka

Karnataka sets up panel for internal reservation among STs

Maharashtra Assembly Elections 2024 | Congress in clutches of urban naxals, became puppet of people with divisive agenda: J P Nadda

Even if Indira Gandhi returns from heaven, Article 370 will not be restored: Amit Shah

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.