Beer for your sole: Heineken launches sneakers that contain beer


Team Udayavani, Aug 5, 2022, 11:31 AM IST

Image: Screengrab Twitter video

Beer brand Heineken has recently launched sneakers that actually contain beer. Sounds bizarre but it is true. The sole of the shoes has been filled with beer using a specialized surgical injection method.

Announcing the same on Twitter, the company wrote, “Beer for your sole Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken®️ Silver. Heinekicks aren’t your everyday shoe, but it’s not every day you get to walk on beer.”

The sneaker has shades of green, red, and silver resembling the colors on the Heineken Silver bottles and comes with a metal bottle opener too.

The new launch has evoked varied reactions from netizens with a few expressing their desire to own a pair of sneakers.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Rahul Gandhi to attend caste census meeting in Hyderabad today

Udupi: Gas cylinder explosion during party causes extensive damage in apartment

Stay Safe Online: Tips to avoid cyber fraud!

FIR against Sanjay Raut’s brother for remarks against Shiv Sena’s woman leader

Kodagu murder case accused escapes from police in Hyderabad

Karnataka Maritime Board announces plans for Mangaluru Water Metro Project

Royal Enfield forays into electric bike segment; unveils first model under Flying Flea brand

Related Articles More

MP: Pregnant tribal woman made to wash blood stains off hospital bed as injured husband dies

Bantwal: Old video of elderly woman bursting firecrackers in hand goes viral

2-yr-old Kenyan national becomes India’s youngest pancreatic donor

Watch | Chaos in Ghaziabad court, lawyers clash with police, video goes viral

Piyush Goyal’s chat with German Vice Chancellor in metro on China goes viral

MUST WATCH

Gho Pooja in Deepavali Festival

Melukote Deepavali

Ganapathi Co-operative Society Ltd

Udayavani Chinnara Banna 2024

Annapoorna Aahar | Food Places In Mysore


Latest Additions

Mangaluru: Vishwa Konkani Samaroh to be held on Nov 5 and 6

Canadian cop suspended for attending pro-Khalistan protest outside Hindu temple

Rahul Gandhi to attend caste census meeting in Hyderabad today

Udupi: Gas cylinder explosion during party causes extensive damage in apartment

Stay Safe Online: Tips to avoid cyber fraud!

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.