Britannia responds to ‘Wasn’t Bourbon longer?’

Team Udayavani, Sep 22, 2021, 11:59 AM IST

Vir Sanghvi took to Twitter and wrote, “Is it just my imagination (or greed) but didn’t Bourbon biscuits used to be longer?” To everyone’s surprise, Britannia replied soon, tweeting, “No change in size, Vir. We know expectations are big, though”.

Sanghvi then went on to ask, “No change since when?” to which Britannia replied, “Not in the last 6 years at least, Vir. And we hope you have been having us more often than that.”

Is it just my imagination (or greed) but didn’t Bourbon biscuits used to be longer?
⁦@BritanniaIndLtd⁩ pic.twitter.com/pce4rPcfMm

— vir sanghvi (@virsanghvi) September 20, 2021

Trinamool Congress MP Mahua Moitra too joined the banter and tweeted, “I agree Vir! But what has upset me so much are that my childhood favourite Orange Cream is no longer availablr- the repackaged Treat is not even close ? please @BritanniaIndLtd bring them back”.

To which Sanghvi replied,  “They have changed too many of their recipes. Even Bourbon tastes different after the 2015 revamp”.

I agree Vir! But what has upset me so much are that my childhood favourite Orange Cream is no longer availablr- the repackaged Treat is not even close 🙁 please @BritanniaIndLtd bring them back

— Mahua Moitra (@MahuaMoitra) September 21, 2021

Here’s how the internet reacted.

… And talking about orange flavors, how about bringing back the Orange Delight from your vaults? https://t.co/gmu4SpTNOj

— Shilpa Sonkar (@IAmShilps) September 21, 2021

This conversation around the biscuits is interesting…
Somewhere what a lot of these snacks tasted like earlier, don't now! May be we have grown up, or these brands have truly gone down!

— Manmeet (@manmeet_n) September 21, 2021

I so much miss Embassy Cream pic.twitter.com/N3CZJ0f72Z

— JOYDEEP (@DEEPJOY999) September 21, 2021

Later Sanghvi tweeted, “According to biscuit nerds @BritanniaIndLtd changed the size of the Bourbon biscuit in 2014. That’s how they can assure us that it hasn’t got smaller over the last six years. It got smaller seven years ago.”