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ByteDance to shut short video app Vigo in India
Team Udayavani, Jun 15, 2020, 1:05 PM IST
Chinese internet company ByteDance has announced plans to shut down its short video entertainment app ‘Vigo Video’ in India after October 31, 2020.
Vigo Video and Vigo Lite are two apps that allow users to create and share short-form sketches and lip-syncing to Bollywood songs.The company has also urged its users to move to TikTok
Despite the similarities between the two apps TikTok is among the most popular apps in the world and has over 200 million users in India, meanwhile, Vigo had only about 4 million monthly active users last month
The company said in the letter, that it is “saddened” by the shut down but did not provide an explanation for the decision.
Also, with the shutting down of Vigo, the short video entertainment space will be dominated by TikTok.
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