Covid-19: Google launches a playbook to support startups

Team Udayavani, Jun 18, 2020, 4:24 PM IST

Google has expanded its early-stage Google for startup program to provide support to startups in India.

Google India announced the launch of the ‘Playbook for startups to face the Covid-19 challenge’ on Wednesday, June 17 and will be available for free.

It has been launched in partnership with Blume Ventures, Prime Venture Partners, Matrix Partners India, mental health app Wysa and hyperlocal startup Dunzo.

The playbook introduction reads, “As entire workforces find themselves confined indoors, supply chains disrupted indefinitely, value evaporating from stock markets and economic pain being felt across the board, entrepreneurs need to act fast, to accept that the old normal is gone and zoom in quickly on things they can do to survive the ‘winter’ businesses find themselves in”

Google has also expanded the scope of its Google for Startups (GFS) Accelerator, to include other categories such as artificial intelligence (AI) and machine learning

In the last 2 months, GFS Accelerator has supported and benefited over 250 startups in India.