Danone India launches Greek Yogurt

Team Udayavani, Mar 10, 2017, 9:45 AM IST

Mumbai: Danone, a leading food company has announced the launch of its Greek Yogurt in India. As a global leader in the Yogurt category, the company is committed to provide value added dairy products to its consumers as a part of a healthy diet and lifestyle.

Commenting on the launch, Rodrigo Lima, Managing Director, Danone India said, “Being world’s number one ‘Fresh Dairy’ company, we will leverage our global expertise in Yoghurts to build the category in India and establish the relevance for the category through the right product innovation. The dairy division is poised for a healthy growth with new product offerings.”

Manjari Upadhye, Country Manager, Danone Dairy said, “Greek yoghurt signifies the emergence of a new category of Yoghurt in India that is now finding acceptance among Indians due to its high nutrition quotient. Healthier snacking choices are driving yoghurt sales and we are well poised to grow the category, by expanding our distribution footprint to make our value added dairy products available to consumers in more cities across India”.

Danone Greek Yogurt is available in Blueberry and Mango flavours.   It is made with only natural ingredients and contains fruit pieces. The product does not contain any artificial flavors or colors.  It contains more protein and lower fat than regular fruit yoghurt available in the market. Priced at Rs.35/- for an 80 Gms cup, the product will be available in Delhi NCR, Mumbai, Pune, Goa, Bangalore, Hyderabad and Chennai, where Danone has fresh dairy presence. The launch will be supported by extensive consumer outreach with special focus on product sampling in select areas.

Danone is a global food company that holds top positions globally through four businesses: Fresh Dairy Products, Early Life Nutrition, Waters and Medical Nutrition with a combined turnover of 21.9 billion Euros in 2016, Danone is operating in more than 130 countries across five continents.