DuckDuckGo warns Chrome users about Google’s new tracking method


Team Udayavani, Apr 11, 2021, 11:30 AM IST

Source: Unsplash

DuckDuckGo, a browsing platform in a blog post warned Chrome users about Google’s new tracking method. It mentioned that many people have entered into Google’s new tracking method called Federated Learning of Cohorts (FLoC).

FLoC is targeted at forming a group based on people’s interests and demographics that are easily fetched from browsing history, which allows the company to target unwanted, creepy advertising along with content without third-party cookies.

As per the blog post, Google had initially tried for a short period of time and later decided not to make this new tracking method a user choice, resulting in millions of users being automatically included in the scheme.

Asserting that FLoC is bad for privacy, blogpost further informed that it puts you in a group based on your browsing history and any website can get that group FLoC ID to target and fingerprint you.

DuckDuckGo suggested users not use Google Chrome. It also informed that only Google Chrome has enabled FLoC as of now and that other vendors have not even expressed an intention or interest in implementing such trackers.

The blog asked users to stay logged out of their Google account and not to sync their history data with chrome.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Farooq Abdullah seeks inquiry into spike in terror attacks in Valley since Omar’s swearing-in

Sabarimala pilgrims to get free insurance coverage of Rs five lakh

Delhi: Woman chops off her husband’s private parts

Man who threw stub near CRPF school among 50 questioned, not certain if he triggered blast: police

Train movement in Assam’s Lumding Badarpur hill section resumes

TTD chief says only Hindu staff in Tirumala, while Centre wants non-Muslims in Waqf Boards: Owaisi

Those snatching central univ teachers’ right of reservation lecturing others: Kharge

Related Articles More

Three Chinese astronauts enter space station after successful launch

What is AI superintelligence? Could it destroy humanity? And is it really almost here?

IIT-B develops method to maintain comfortable temperature inside homes in joint research

Scammers use fear and urgency to con people using ‘digital arrest’, online scams: Cyber advisory

ISRO to launch electric propelled satellite in Dec: Somanath

MUST WATCH

Gho Pooja in Deepavali Festival

Melukote Deepavali

Ganapathi Co-operative Society Ltd

Udayavani Chinnara Banna 2024

Annapoorna Aahar | Food Places In Mysore


Latest Additions

Farooq Abdullah seeks inquiry into spike in terror attacks in Valley since Omar’s swearing-in

Sabarimala pilgrims to get free insurance coverage of Rs five lakh

Delhi: Woman chops off her husband’s private parts

Man who threw stub near CRPF school among 50 questioned, not certain if he triggered blast: police

Revisiting work done before England series helped during this knock: Gill

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.