Fashion Probe Project wins Guinness World Record title for Largest mobile clothing store


Team Udayavani, May 28, 2021, 12:26 PM IST

A fashion retailer based in Dubai has won the Guinness World Record title for the largest mobile clothing store.

As per reports, the brand Telal Gents Fashion has converted a number of buses into custom-made replicas of their stores, offering on-demand mobile boutique straight to the customer’s doorstep.

The brand so far has 32-outlets throughout the Middle East and its own footwear factory in Italy.

Director Hassan Thurabi, talking about how they came up with the initiative said, “We noticed a 30 percent dip in customer footfall during the pandemic due to lockdown restrictions and a reluctance from people to go outside for non-essential goods. To grow and in line with customer expectations, we had to find a solution to the situation fast, so we invented a platform to support the new needs of our customers.”

The initiative is called the Fashion Probe Project.

Reports state that the initiative has boosted sales by over 50 percent and is turning out to be one of the company’s most successful projects.

As per GWR, “The largest mobile clothing store is 24.47 m² (263 ft² 56 in²) and was achieved by Misbar Al Azya by Al Telal Gents Fashion (UAE), in Dubai, UAE on 8 April 2021. Misbar Al Azya is the latest project by Al Telal Gents Fashion created under the circumstances of the global pandemic. ” Further adding, “They have then decided to create an innovative project to take their services to customers’ doorsteps.”

 

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Shami not fully fit yet, ruled out of remaining two Tests in Australia

Rafi@100: When Amitabh Bachchan paid tribute to Mohammed Rafi in 1990 movie ‘Kroadh’

Delhi HC denies anticipatory bail to Puja Khedkar in UPSC cheating case

Sindhu marries Venkat Datta at Udaipur in a private ceremony

Today’s Cong is ‘duplicate Congress’ led by ‘fake Gandhis’, claims Union Minister Pralhad Joshi

Ahead of Delhi polls, Kejriwal helps women, elderly register for welfare schemes

Cong presses for Shah resignation over Ambedkar remark, announces protests against ‘anti-Dalit’ BJP

Related Articles More

December 21: Everything about the ‘Winter Solstice’

World Meditation Day 2024: Celebrating inner peace and well-being

Mangaluru: Vincent’s ‘Santa Claus’ ride marks 25 years of spreading Christmas cheer

I made him tabla, he made my life: Zakir Hussain’s tabla maker

Manipal-Konaje Knowledge and Health Corridor stuck in limbo

MUST WATCH

Tulunadu Daivaradane

Feeding Birds with Creative Paddy Art!

Areca Nut

HOTEL SRI DURGA BHAVANA

Harish Poonja


Latest Additions

Shami not fully fit yet, ruled out of remaining two Tests in Australia

Gurugram: 21 cybercriminals arrested for duping Rs 125 cr in fraud cases across country

Rafi@100: When Amitabh Bachchan paid tribute to Mohammed Rafi in 1990 movie ‘Kroadh’

Delhi HC denies anticipatory bail to Puja Khedkar in UPSC cheating case

Sindhu marries Venkat Datta at Udaipur in a private ceremony

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.