GSK Consumer Healthcare launches New Product ‘ENO Cooling’

Team Udayavani, May 4, 2017, 5:06 PM IST

New Delhi: GSK Consumer Healthcare, a leading global consumer healthcare company, announced the launch of ‘ENO Cooling’ on Thursday. ENO, known for providing fast and effective relief from acidity, now adds a new benefit led range to its portfolio with the launch of ENO Cooling. The product is available in two exciting variants, Cool Lemon and Cool Mint priced at Rs. 8, the 5 gram sachet sold across general trade, chemists, and modern trade outlets nationally.

When it comes to acidity, consumers seek a solution that works fast and provides relief from the burning sensation that comes along. ENO Cooling – an innovation backed by science, is a first of its kind offering in the powder format that delivers both benefits – fast relief and cooling sensation. It gets to work on acidity in 6 seconds and its fast cooling technology delivers an instant cooling sensation, claimed the company during the launch of the new samples here on Thursday.

Commenting on the new launch, Prashant Pandey, EVP – Marketing, GSK Consumer Healthcare says, “Acidity is a common concern in India and over the years ENO has addressed this concern through instant relief. Further to our intent of launching relevant products driven by deep consumer insights, ENO Cooling is a true innovation which promises to deliver the dual benefit of fast relief and instant cooling sensation, which are essential for effective acidity relief”.