‘Heart healthy oil’: Fortune pulls down ads featuring ‘Dada’ after getting trolled

Team Udayavani, Jan 5, 2021, 4:31 PM IST

Source : Twitter

Adani Wilmar has halted all advertisements of its Fortune Rice Bran oil featuring Sourav Ganguly, as he suffered a mild heart attack last week.

The decision was made after the company’s ad campaign that claimed its oil to be healthy for heart, was ridiculed by social media users.

https://twitter.com/pj77in/status/1345426984688500737

Sourav Ganguly undergoes angioplasty after suffering a heart attack even using adani fortune oil.
😜😆😆 pic.twitter.com/CWvUwZ9OaH

— Prashanth (@PrashanthKB8) January 3, 2021

The former India cricket star and BCCI President was appointed as the brand ambassador of Fortune Rice Bran cooking oil in January 2020 and the brand campaign promoting Fortune oil healthy for the heart was created by Ogilvy & Mather during lockdown.

Ganguly was rushed to the hospital on January 2 after he complained of chest discomfort while at his home gym in Kolkata.

He is stable now and will be discharged soon. Dr. Saroj Mondal, one of the doctors who performed the procedure informed that Ganguly was diagnosed with three blocked coronary arteries after which the stent was inserted to remove the blockage.

Former Indian cricketer, Kirti Azad was among the many who took a dig at Ganguly for promoting the oil.

Dada @SGanguly99 get well soon. Always promote tested and tried products. Be Self conscious and careful. God bless.#SouravGanguly pic.twitter.com/pB9oUtTh0r

— Kirti Azad (@KirtiAzaad) January 3, 2021