It”s a great idea: Akshay Kumar on Promotion on Wheels for ”Housefull 4”
Team Udayavani, Oct 17, 2019, 4:01 PM IST
Mumbai: Bollywood superstar Akshay Kumar has hailed the new initiative of the Indian Railways, which allows filmmakers to book an entire train to promote their movies.
Akshay’s upcoming comedy, ”Housefull 4″, is the first film to benefit by the initiative called “Promotion on Wheels”.
The actor, along with other cast members including Kriti Sanon, Bobby Deol, Riteish Deshmukh, Kriti Kharbanda and Pooja Hegde, took a ride from Mumbai to Delhi to promote the film that”s set to arrive in theatres on October 25.
“This is a new idea, the Indian Railways has started this looking at our culture, to promote the culture. You can book the entire train and promote it throughout. I think it is a great idea.
“Sajid Nadiadwala and Fox Star Studios came up with an idea that we can do something like this and we got the permission very fast and here we are. It’s a great idea, which is gonna be fun,” Akshay said in a statement.
Also, on-board is a few media persons, who will interact with the star cast along the way.
“Housefull 4” will clash at the box office this Diwali with Rajkummar Rao-starrer “Made in China” and Taapsee Pannu-Bhumi Pednekar-led “Saand ki Aankh”.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Folk singer Sharda Sinha’s condition critical, PM in direct contact with treating doctors
Rohit Shetty says ‘Singham Again’ his fastest Rs 100 crore film, thanks audience for support
Salman Khan gets another threat, asked to cough up Rs 5 cr
Actress Kasthuri stokes controversy by her remarks on Telugu-speaking people in TN
Tom Holland says he Googles partner Zendaya ‘to see if everything’s good’
MUST WATCH
Latest Additions
Davanagere: Man murdered by relative for insurance money; 4 arrested within 24 hours
Heroin worth Rs 3.5 crore recovered in police raid in Delhi, 2 arrested
Govt clerk found dead in Tahsildar’s chamber, FIR filed against minister’s PA, 2 others
Treated Muslims like fuel for ‘lantern’: Prashant Kishor targets Lalu, asks upper castes to stay away from Nitish
MP Brijesh Chowta urges Kerala CM for strict action against attack on Edneer Swamiji’s vehicle
Thanks for visiting Udayavani
You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.