‘Jayeshbhai Jordaar’ should’ve done better, but industry in a state of flux: Boman Irani

PTI, Jun 16, 2022, 12:20 PM IST

Actor Boman Irani says he is unable to understand why his last theatrical release ”Jayeshbhai Jordaar”, headlined by Ranveer Singh, didn’t click at the box office but hopes filmmakers can learn from this phase of ”flux” that the industry is going through.

”Jayeshbhai Jordaar” featured Irani as Singh’s father, Pruthvish Patel, a ruthless patriarch of the family, who endorses female foeticide.

Directed by debutant Divyang Thakkar and backed by Yash Raj Films, the comedy drama released in April but failed to translate favourable reviews to box office collections.

Ahead of his streaming debut with Disney+ Hotstar’s ”Masoom”, Irani told PTI that he is puzzled that a large section of the viewers are now discovering the film on OTT and wondering why it didn’t work theatrically.

”We are in a state of flux. There are many variables to it. ‘Jayeshbhai Jordaar’ is a great example. It should’ve done better numbers, I don’t see why it didn’t. There’s a lot that goes in which we don’t understand. The film is now on OTT and people are saying, ‘Hey this is a nice movie why didn’t it (work)’. Now what can I say? ”Everything doesn’t have a tangible answer. Was it the marketing, was it the… I don’t know. William Goldman (American screenwriter) once famously said, ‘Nobody knows anything’. If we knew, why isn’t every film a superhit?” When asked about the trend of Hindi films not living up to the mark at the box office, the 62-year-old said ”everything happens in waves”. Irani said even Hollywood has repeatedly seen rough patches but cinema is here to stay.

”If at all something is going wrong, people will learn from their mistakes because a lot of money is involved, a lot of reputation, desire to get things right is involved. We learn from our mistakes and move on. ”Even in Hollywood this happened when the TV came in. People said they won’t go to the cinemas. So the makers decided to make cinemas big and made ‘Ben-Hur’, ‘The Ten Commandments’ and people returned… People love cinema, the stars, the thrills, the larger than life feel. It’s a wave, we will see this through,” he added.

The actor, who has been working in the industry for over two decades, said backing a movie is a gamble but respects producers who continue to believe and invest in films even if the times are not good.

”Hats off to producers who put in their money, not knowing what conditions would be there when their films release, if there would be floods or coronavirus. They’re not making toothpaste, which if not now, will be sold sometime later. Films are just about the weekend,” he added.

”Masoom”, Irani’s streaming debut, is the Indian adaptation of the award-winning Irish series ”Blood” which explores family ties and deception after losing a loved one. The Punjab-set psychological thriller–which will stream on Disney+ Hotstar from June 17– has Mihir Desai attached as the director while Gurmmeet Singh serves as the showrunner.