‘Kacha Badam’ fame Bhuban Badyakar’s new jingle aims at creating financial awareness in rural belts


PTI, Jun 12, 2022, 6:06 PM IST

Kolkata: Bhuban Badyakar, whose ‘Kacha Badam’ rocked the internet a few months ago, has been roped in by a micro-finance company to “generate and enhance financial awareness” in rural areas.

‘Loan niyechi, kaj korechi’ (I have taken a loan, I have worked), a jingle recorded by Badyakar for Arohan Financial Services, urges villagers to repay borrowings on time to be eligible for advances of larger amounts.

The song is about helping create financial discipline among people, the internet sensation told PTI. “I will be more than happy if people benefit through my jingle.” Reema Mukherjee, the spokesperson of Arohan Financial Services, said Badyakar is a popular name in villages and semi-urban areas, and his success story has inspired many people.

“We have uploaded the jingle on YouTube. Our field officers, when they visit our customers, play it.

“Many of our customers identify with Badyakar’s struggle, his achievement in parts of central, eastern and north-eastern India. His story and his rise to fame gives hope to many entrepreneurs,” Mukherjee said.

The Kolkata-basd company caters to customers with low-financial literacy, placed at the bottom of the socio-economic pyramid in financially under-penetrated and low-income geographies of the country.

“It is our constant effort to educate customers and make them financially informed and independent,” Managing Director Manoj Nambiar said.

“I am confident that our association with Bhuban Badyakar, his simple and relatable narrative, will encourage our customers to be aware of the importance of timely repayment of EMIs to help maintain a good credit bureau record for their future,” he added.

The company’s team had met Badyakar through one of its customers, and subsequently he agreed to record the jingle for Arohan Financial Services, one of the largest NBFC-MFIs in India.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Kota: Protest at Sasthan Toll opposes charges on local commercial vehicles

Coaching crisis, heartbreaks and Olympic setbacks mark a disastrous year for Indian boxing

Charan Singh dedicated life for welfare of farmers: Adityanath

Ready with plan to tackle Bumrah, says Sam Konstas

Kundapura: Body of drowning victim found after jet ski incident

Passengers on board Air India flight exchange blows over armrest space

Man arrested for posing as Lokayukta official

Related Articles More

Kota: Protest at Sasthan Toll opposes charges on local commercial vehicles

Coaching crisis, heartbreaks and Olympic setbacks mark a disastrous year for Indian boxing

Charan Singh dedicated life for welfare of farmers: Adityanath

Jyotirmath Shankaracharya slams RSS chief for ‘politically convenient’ position on restoring temples

Passengers on board Air India flight exchange blows over armrest space

MUST WATCH

Tulunadu Daivaradane

Feeding Birds with Creative Paddy Art!

Areca Nut

HOTEL SRI DURGA BHAVANA

Harish Poonja


Latest Additions

Man arrested in Kasaragod worked as sleeper cell, plotted assassination of Hindu leaders

Enthusiasts express displeasure over omission of Yakshagana at Kannada Sahitya Sammelana in Mandya

Kota: Protest at Sasthan Toll opposes charges on local commercial vehicles

Udupi: Bhagavad Gita should be a way of life, says Subrahmanya Sri

Udupi: Workshop on Bhagavad Gita for students at Yuva Geetotsava

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.