Man orders apples from grocery store, receives iPhone SE

Team Udayavani, Apr 16, 2021, 11:35 AM IST

Nick James, a 50-year-old man from Twickenham in the UK recently placed a click-and-collect order at Tesco, a global chain of supermarket. As a part of the grocery, James had selected apples along with other items. When James went to collect his order, he was surprised to find that it wasn’t actually apples that the supermarket had placed in the order but it was an Apple iPhone SE.

Surprised by this, James double-checked his credit card bill for the amount deducted from it. Convinced that he had only paid for apples that were edible, the presence of an iPhone SE instead seemed like a huge mix-up.

This was in fact a marketing gimmick by the supermarket chain Tesco, where they hand out gifts to unsuspecting buyers. The exchange is termed as Super Substitute and is leaving smiles on customers’ faces since it started.

James took to Twitter to thank Tesco for the device. He wrote, “A big thanks this week to @Tesco & @tescomobile. On Wednesday evening, we went to pick up our click and collect order and had a little surprise in there-an Apple iPhone SE. Apparently, we ordered apples and randomly got an Apple iPhone! Made my sons week!”

A big thanks this week to @Tesco & @tescomobile. On Wednesday evening we went to pick up our click and collect order and had a little surprise in there – an Apple iPhone SE. Apparently we ordered apples and randomly got an apple iphone! Made my sons week! 😁 #tesco #substitute pic.twitter.com/Mo8rZoAUwD

— Nick James (@TreedomTW1) April 10, 2021

This incident isn’t the first one wherein Tesco has handed out goodies. Another user named Kirsty Marie recently shared her experience of shopping at a Tesco store. She received a pair of Airpods in her order as a “supersub” by Tesco.

Tesco writes in a note that the Super Substitute brings in a chance to win a smartphone or accessories to customers placing a click and collect the order on the store.