Microsoft-Flikpkart announce strategic tie-up


Team Udayavani, Feb 20, 2017, 3:15 PM IST

Bengaluru: IT giant Microsoft today announced a “strategic partnership” with Flipkart, wherein as a first step, the online retailer will adopt Microsoft Azure as its exclusive public cloud platform.

The strategic partnership was aimed at providing consumers in the country the best online shopping service, it said.

Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the partnership at an event here. “We are launching our strategic partnership together. I have always been an admirer what Flipkart has done, in not only starting e-commerce, but now in payments and logistics. It is really getting India on the map… I’m pleased to announce that Flipkart has chosen Microsoft Azure as its exclusive public cloud platform,” Nadella said.

“Of course this is just a start, because ultimately for us as well it is all about being able to support entrepreneurs of India to be able to create global scale businesses, and when we think about our mission that’s at the center of it,” he said.

Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centres.

Microsoft’s strong presence in India along with its global scale allows for continued growth and expansion, setting the stage for the long-term partnership, Microsoft said. “This partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers,” Bansal said.

He said Flipkart in its tenth year of operations had taken e-commece to about 50 million customers and the question now was how to take this to 500 million people in the next ten years.

Microsoft said Flipkart plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimise its data for innovative merchandising, advertising, marketing and customer service.

With ‘powerful insights’ about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalised experiences to its customers, it added.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Mentally disturbing, we fell short in finding ways to win: Rohit Sharma

Yashasvi Jaiswal’s caught-behind dismissal sparks controversy

AAP will give temple, gurdwara priest Rs 18,000 a month if returns to power: Kejriwal

Rohit, Virat fail again as India lose fourth Test by 184 runs

Uma Thomas MLA still critical: Police booked organisers for safety lapses

Vijayapura bandh demanding Amit Shah’s resignation: Bus services disrupted, shops closed

Diljit Dosanjh dedicates Guwahati concert to former prime minister Manmohan Singh

Related Articles More

Rewind 2024: Big AI bets, demand reboot: Indian IT sector ‘bytes’ into 2025 with cautious optimism

High employee attrition of 25% in private banks pose operational risk: RBI Report

Country’s liquor cos may approach FSSAI for separate standard for Indian single malt whisky

Stock markets to end 2024 with positive returns despite roller coaster ride

India to boost power generation, transmission infra to achieve 24X7 power for all in 2025

MUST WATCH

Tulunadu Daivaradane

Feeding Birds with Creative Paddy Art!

Areca Nut

HOTEL SRI DURGA BHAVANA

Harish Poonja


Latest Additions

Odisha: Balasore parents sell newborn to childless couple due to ‘poverty’

Mentally disturbing, we fell short in finding ways to win: Rohit Sharma

Yashasvi Jaiswal’s caught-behind dismissal sparks controversy

Contractor death: BJP reiterates demand for CBI probe, Priyank Kharge’s resignation

AAP will give temple, gurdwara priest Rs 18,000 a month if returns to power: Kejriwal

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.

News Hub