Mirabai Chanu to be face of Adidas ”Stay in Play” campaign
PTI, Aug 25, 2021, 2:12 PM IST
New Delhi: German footwear and accessories major Adidas on Wednesday said it has roped in Tokyo Olympic Silver-medalist Mirabai Chanu as the face of its ” Stay in Play” campaign for its latest product innovation designed to keep more menstruating women in sports.
The new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when worn with a tampon or pad, Adidas said in a statement.
“Such innovations showcase Adidas’ commitment to encourage and support women in sport. Adidas found that teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage.
“Using these insights, the brand set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection,” it said.
After over two years of development and rigorous testing carried out at each stage of the journey, said Adidas.
Sunil Gupta, Senior Director, Brand Adidas, India said, “It is our commitment to revolutionize our product offering and services to better support the needs of our diverse women community. Our ambition with this product is to keep women in sport by giving them the confidence to train during their period”
Mirabai Chanu said, “I am thrilled to see the products which will help girls break barriers and be in action. The desire to stay in play no matter what the situation has always been my priority.”
The collection is already available in India from Aug 15, 2021, on selected Adidas stores along with its online portal.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
IPL auction set to be held in Saudi Arabia’s Riyadh at end of November
So proud of you: Ravindra reveals rare message from dad after NZ’s historic series win
Gautam Gambhir’s performance under scanner after disaster in Sri Lanka and India
ISL: Mumbai City defeat Kerala Blasters 4-2 in six-goal thriller
BCCI to discuss NZ whitewash, some star seniors could be phased out post Australia series
MUST WATCH
Latest Additions
Balasore tragedy result of composite negligence of railway officials: Orissa High Court
Actress Kasthuri stokes controversy by her remarks on Telugu-speaking people in TN
Three convicted for 2016 Kollam collectorate blast case
Expect Canadian government to ensure justice, uphold rule of law: PM Modi
Group clash in Indore after argument over bursting firecrackers: NSA slapped against 2 accused
Thanks for visiting Udayavani
You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.