Nokia 3310 makes a comeback, co lines up 3, 5, 6 next quarter

Team Udayavani, Feb 27, 2017, 1:11 PM IST

Barcelona (Spain): Finish mobile device player Nokia is in reboot mode as it gets ready to bring to India a new version of its 17-year-old iconic Nokia 3310 handset for about Rs 3,500, along with its Android smartphones, next quarter.

“All the products that we have announced Nokia 3310, Nokia 6, Nokia 5 and Nokia 3 will be available in the second quarter of this year in India. Average global selling price for Nokia 3310 is 49 euros,” HMD Global Oy Chief Marketing Officer Pekka Rantala told PTI in an interview here.

HMD Global has licence to design and sell Nokia branded phones globally as well as use technologies developed by Nokia Corporation.

“Now, we are celebrating the new era of Nokia brand that is the reason we are with HMD Global. Let me also be very clear that we would not license the Nokia brand to just anybody. It means too much to us. We chose carefully. We looked at the market. We looked at Google to be our brand licensing partner which could do this for a long time,” Nokia President and CEO Rajeev Suri said.

HMD Global also unveiled Nokia 5 and Nokia 3 smartphones for 189 euros and 139 euros built on Google’s Android platform. The company has already been selling Nokia 6 in China. One model of Nokia 6 with 3 GB RAM and 32 GB internal storage will be retailed at around 229 euros and the other one with 4 GB RAM and 64 GB internal memory with support for external memory card will be available for around 299 euros.
Nokia 6 has 5.5-inch screen size, 8 MP front camera and 16 MP rear camera.

Nokia 3 and 5 have 2 GB RAM, 16 GB internal storage and support memory card of up to 128 GB.

The Nokia 3 smartphone sports 5-inch screen size, 8 megapixel camera in the front and back. Nokia 5 has a 5.2-inch screen, 8 MP front and 13 MP back cameras.

Rantala said the price in India and other countries can fluctuate a little bit because of taxation and other cost factors associated with individual countries.

Nokia 3310, known for its robustness, was the most widely used feature phone globally in 2000-05. It is estimated to have sold 126 million units globally when there were only a few countries with mobile networks.

The model was discontinued in 2005 globally. It was when India had very small mobile subscriber base of less than 85 million compared to over 1 billion at present.
“When we went to our distributors for price survey, they mentioned higher prices. 

But we want to sell our phones at prices which are sustainable. When it comes to India, I believe there is a consumer profile which will see it (Nokia 3310) as a second phone,” Rantala said.

The new Nokia 3310 is a dual SIM 2.5G feature phone with 1200 mAH battery that promises around 22 hours of talk time with one-time full charge. It has 2.4-inch display, 2 megapixel camera with LED flash, bluetooth and USB connectivity option, 16 MB internal with external storage option of up to 32 GB.

“In countries like India, we have a huge population and target group that will see Nokia 3310 as their first phone or primary phone,” Rantala said.

HMD Global CEO Arto Nummela said the company has partnered with Google to sell pure version of Android phones that will provide latest features and security updates.

Nokia unveiled virtual reality camera here that can capture complete scene around an individual and not just the front scene captured by a traditional camera.

It also launched health monitoring products under Withings brand comprising smartwatch, smart thermometer, wireless blood pressure monitor and wi-fi weighing scale. The launch date and prices of these products are yet to be disclosed.