OYO joins hands with China’s Ctrip

Team Udayavani, May 27, 2019, 6:50 PM IST

New Delhi: Hospitality firm OYO said on Monday it has partnered with China’s largest online travel aggregator Ctrip to extend its offerings to travellers.

As part of the partnership, both companies will collaborate across multiple areas of business, including demand generation by providing access to customers of both brands, online-to-offline services integration, data operation and branding, OYO said in a statement.

The company, however, did not share any financial details of the partnership.

“Our multi-brand strategy enables us to meet the needs of every type of traveller and this partnership with Ctrip gives us an opportunity to extend our offerings to millions of discerning Chinese travellers looking for standardised, quality offerings,” OYO China Chief Operating Officer Sam Shih said.