PM’s stimulus package address records highest viewership since COVID-19 pandemic


PTI, May 15, 2020, 9:09 AM IST

Mumbai: Prime Minister Narendra Modi’s Rs 20 lakh crore economic package address this week was viewed by 193 million people, garnering the highest viewing minutes among his five messages to the nation since the COVID-19 pandemic began, BARC said on Thursday, May 14.

Overall TV viewership continued to decline in the week to May 8, and giving away gains made in the lockdown period, the Broadcast Audience Research Council (BARC) said.

The nationwide lockdown, which began on March 25, has increased TV watching in India as people are cooped up inside their homes.

Among genres, news and movies grew the most, but the launch of Hindu mythology-based content like Ramayan pushed the viewership of the general entertainment channels which were struggling for fresh content because of no new productions.

Modi’s 33-minute address, which focused on developing a self-reliant India, was watched by 193 million, which is lower than the previous address that garnered 203 million viewers.

“However, going by viewing minutes, the number was at 4.3 billion minutes, the highest among all the five addresses by Modi,” it said.

“A total of 197 channels carried the address, a shade lower than the last speech’s 199 channels,” the body said.

Meanwhile, on the overall viewership front, the TV audiences consumed lesser content this week at 1.10 trillion viewing minutes, as against 1.14 trillion minutes in the week-ago period.

However, the 1.10 trillion viewing minute figure is higher by 24 percent compared to the pre-lockdown period, the body said.

As an effect of no new programming, the prime time viewership declined by 7 percent as compared to the pre-lockdown period, it said.

Public broadcaster Doordarshan, which had catapulted to the top spot among the general entertainment channels courtesy its mythological content, ceded the position to Dangal this week as some of its serials came to an end.

“This had a direct impact on advertising, with the air time carrying commercials down 9 percent from the week-ago period,” the body said.

In the past, experts have blamed a lack of consumption during the lockdowns as being hurtful for advertising, one of the major revenue streams for the industry.

“There was also a 7 percent drop in the number of advertisers at 1,331 for the reporting week, as compared to the previous one,” BARC said.

Data on smartphone usage collected by marketer AC Nielsen said there was 14 percent increase in mobile usage and 18 percent jump in data consumption during the week.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Sindhu marries Venkat Datta at Udaipur in a private ceremony

Today’s Cong is ‘duplicate Congress’ led by ‘fake Gandhis’, claims Union Minister Pralhad Joshi

Ahead of Delhi polls, Kejriwal helps women, elderly register for welfare schemes

Cong presses for Shah resignation over Ambedkar remark, announces protests against ‘anti-Dalit’ BJP

Mumbra woman gets life in jail for killing son’s wife, his mother-in-law

Indian buyers still prefer physical dealerships over online mediums to purchase cars: Survey

Derogatory remarks row: Karnataka legislative Council chairman says no recordings available

Related Articles More

Newly recruited Meitei, Kuki personnel in Manipur police to be posted together: CM Biren Singh

Today’s Cong is ‘duplicate Congress’ led by ‘fake Gandhis’, claims Union Minister Pralhad Joshi

Ahead of Delhi polls, Kejriwal helps women, elderly register for welfare schemes

Union minister condemns disruption of Christmas celebration in Kerala school

Cong presses for Shah resignation over Ambedkar remark, announces protests against ‘anti-Dalit’ BJP

MUST WATCH

Tulunadu Daivaradane

Feeding Birds with Creative Paddy Art!

Areca Nut

HOTEL SRI DURGA BHAVANA

Harish Poonja


Latest Additions

Sindhu marries Venkat Datta at Udaipur in a private ceremony

Tanush Kotian replaces recently retired Ashwin in India’s squad

Newly recruited Meitei, Kuki personnel in Manipur police to be posted together: CM Biren Singh

Today’s Cong is ‘duplicate Congress’ led by ‘fake Gandhis’, claims Union Minister Pralhad Joshi

Belagavi: Assistant mahout killed by temple elephant

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.