Prasar Bharati’s digital channels record 100% digital growth in 2020; Pak second highest audience


Team Udayavani, Jan 3, 2021, 8:22 PM IST

New Delhi: Digital channels of Prasar Bharati have registered more than 100 per cent growth in 2020, with Pakistan being the second highest digital audience for Doordarshan (DD) and All India Radio (AIR), the government said on Sunday. The Ministry of Information and Broadcasting said the channels across Doordarshan and Akashvani clocked over a billion digital views and over six billion digital watch minutes in the year.

Interestingly during 2020, Pakistan accounted for the second highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind, the ministry said in a statement. It said during 2020, Prasar Bharati’s mobile application ‘NewsOnAir’ added more than 2.5 million users with the platform registering over 300 million views.

Live Radio streaming broadcasting over 200 streams emerged as the most popular feature, it said. Besides DD National and DD News, the other channels in the top 20 digital channels of Prasar Bharati are Marathi News from DD Sahyadri, Kannada programming on DD Chandana, Bangla News from DD Bangla and Telugu programming on DD Saptagiri.

While DD Sports and Akashvani Sports have created a steady digital following with live commentary, Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in top 10, the statement said. Underscoring the substantial digital audience for news from the Northeast, the ministry said Northeast service of All India Radio (AIR) News was also in the top 10, and incidentally crossed the 1,00,000 subscribers’ digital milestone.

Amongst the most popular digital videos during 2020 are Prime Minister’s interactions with school students, Republic Day parade 2020 and a rare video of Shankuntala Devi from DD National archives, circa 1970s, the statement said. A dedicated Prasar Bharati YouTube channel for all Sanskrit language content was launched in 2020, wherein all Radio and TV content being produced in Sanskrit language across DD-AIR nationwide network are uploaded for easy access to viewers, it said.

The ministry said almost 1,500 Radio plays in different Indian languages are available across DD-AIR Network, which are being digitised and uploaded on its YouTube channels. Dedicated Mann Ki Baat and Twitter handle have seen rapid growth in 2020, with Mann Ki Baat updates Twitter handle now having more than 67,000 followers. The YouTube channel has regional language versions of different episodes of Mann Ki Baat, the statement said.

It said, Thousands of hours of educational content is now available on our YouTube channels in different Indian languages. The ministry said rare archival content of great historical value, available only with DD-AIR, is being digitsed and uploaded on Prasar Bharati Archives YouTube channel.

In public interest, a dedicated team is working to dig out such musical, cultural, political content from thousands of tapes recorded over many decades in various stations of DD and AIR across the country so that the content is available in public domain with easy access to all for academic and research purposes, it said.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Software engineer in Bengaluru loses Rs 11.8 crore to ‘digital arrest’ scam

Apologise for always insulting Ambedkar instead of doing drama: BJP to Cong on campaign against Shah

No question of forgiving BJP MLC Ravi at any cost for using derogatory word : Minister Laxmi Hebbalkar

Derogatory word against minister: AICC leader Surjewala calls for strict action against BJP MLC

Case registered against unknown persons who attempted to attack BJP MLC Ravi

Delhi polls: BJP issues ‘chargesheet’ against Kejriwal; vows to remove AAP from power

PVR INOX rejigs media biz, appoints Chief Sales Officer Shalu Sabharwal as head

Related Articles More

Centre scraps ‘no-detention policy’ for classes 5 and 8 students

Apologise for always insulting Ambedkar instead of doing drama: BJP to Cong on campaign against Shah

Farmer who threatened to commit suicide asked to cough up Rs 9.9 lakh by police for security arrangements

Unnao rape survivor father’s death: Delhi HC extends Kuldeep Sengar’s interim bail till January 20

Police to train Delhi school teachers to deal with bomb threats

MUST WATCH

Tulunadu Daivaradane

Feeding Birds with Creative Paddy Art!

Areca Nut

HOTEL SRI DURGA BHAVANA

Harish Poonja


Latest Additions

Centre scraps ‘no-detention policy’ for classes 5 and 8 students

Software engineer in Bengaluru loses Rs 11.8 crore to ‘digital arrest’ scam

Apologise for always insulting Ambedkar instead of doing drama: BJP to Cong on campaign against Shah

Farmer who threatened to commit suicide asked to cough up Rs 9.9 lakh by police for security arrangements

No question of forgiving BJP MLC Ravi at any cost for using derogatory word : Minister Laxmi Hebbalkar

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.