Prime Video teams up with NBCUniversal’s hayu to bring popular reality TV shows to India


PTI, Feb 10, 2022, 1:12 PM IST

Mumbai:  Streaming service Prime Video has collaborated with hayu, NBCUniversal’s ad-free OTT platform, to bring popular reality TV shows such as ”The Real Housewives”, ”Below Deck” and ”Top Chef” to the Indian audiences.

hayu will be available on Amazon’s streaming service as an add-on subscription, the company said in a statement on Thursday.

hayu brings to Prime Video an extensive library of international reality shows which also includes ”Keeping Up With the Kardashians” and its spin-offs along with many others, including ”Million Dollar Listing”, ”Vanderpump Rules”, ”Summer House”, ”The Real Murders Of Orange County”, ”License To Kill” and ”Family Karma”.

Prime members in India will be able to subscribe to hayu through Prime Video Channels at an introductory price of Rs 999 per year.

Prime Video had launched Prime Video Channels last year when it partnered with eight other streaming services — discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max, and Shorts TV — to provide an expanded content library on its platform.

”Since its launch in India last year, Prime Video Channels has received a tremendous response from Prime Members who are delighted with the convenient access to a wide library of content, from multiple streaming services,” said Chaitanya Divan, head of Prime Video Channels & Sports, Amazon Prime Video India.

”Continuing with our philosophy of working with like-minded partners who are equally invested in super-serving customers and offering them quality, consistent entertainment experience, we are excited to collaborate with hayu. hayu offers some of the most popular unscripted shows to audiences globally and their arrival on Channels in India parallels the growing consumer interest in unscripted content on our service. We are certain that our consumers will love viewing their premier reality shows,” he added.

Hendrik McDermott, Managing Director, NBCUniversal Direct-To-Consumer – Global, said the company is thrilled to partner with Prime Video to bring its world-renowned reality TV content to the Indian audiences.

”Already the premiere destination for must-watch content in 29 markets globally, we are delighted to continue our collaboration with Prime Video Channels, by adding another partnership as part of our ongoing, successful expansion strategy,” McDermott added.

hayu is already available through Prime Video Channels in other countries including the UK, Canada, Germany, Austria, Netherlands, France, Italy, Spain and Australia.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Kodagu murder case accused escapes from police in Hyderabad

Karnataka Maritime Board announces plans for Mangaluru Water Metro Project

Royal Enfield forays into electric bike segment; unveils first model under Flying Flea brand

US going to historically tight presidential election

Balasore tragedy result of composite negligence of railway officials: Orissa High Court

Actress Kasthuri stokes controversy by her remarks on Telugu-speaking people in TN

Three convicted for 2016 Kollam collectorate blast case

Related Articles More

Actress Kasthuri stokes controversy by her remarks on Telugu-speaking people in TN

Tom Holland says he Googles partner Zendaya ‘to see if everything’s good’

Renowned Sandalwood director Guruprasad found dead

Shah Rukh Khan turns 59, fans wait outside Mannat to catch superstar’s glimpse

Rohit Bal: The Valley boy who strode to great heights in fashion

MUST WATCH

Gho Pooja in Deepavali Festival

Melukote Deepavali

Ganapathi Co-operative Society Ltd

Udayavani Chinnara Banna 2024

Annapoorna Aahar | Food Places In Mysore


Latest Additions

Kodagu murder case accused escapes from police in Hyderabad

New software for fast-tracking project approvals: Karnataka Minister Patil

Karnataka Maritime Board announces plans for Mangaluru Water Metro Project

In-flight passengers can access WiFi services only when allowed, say new rules

Royal Enfield forays into electric bike segment; unveils first model under Flying Flea brand

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.