PVR INOX rejigs media biz, appoints Chief Sales Officer Shalu Sabharwal as head


PTI, Dec 23, 2024, 1:34 PM IST

PVR, INOX

New Delhi: Cinema exhibitor PVR INOX Ltd on Monday, December 23, announced a restructuring of its Rs 600 crore media business, naming Chief Sales Officer Shalu Sabharwal as the leader of initiatives to focus on deepening market connections and driving growth across the country.

Sabharwal will take the lead in making strategic changes to bolster media business by leveraging a team of industry experts who will take charge of business development across India, PVR INOX said in a statement.

“Her extensive experience and strategic vision make her the ideal leader to guide this transformation. By bringing in industry experts and focusing on key areas like data-driven decision-making and sponsorship opportunities, we are positioning PVR INOX as a dominant force in the media business,” PVR INOX CEO- Revenue & Operations, Gautam Dutta said.

Under the newly revamped structure, regional heads Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan will spearhead efforts in their respective markets, the company said.

They will work alongside new appointees in leadership roles such as Saurabh Bhambri and Traptika Chauhan, who bring fresh insights from their experience at Paytm, it added.

“This restructuring marks a significant step in the company’s strategy to solidify its position in the competitive media landscape and enhance its ability to connect brands with PVR INOX’s vast audience,” the company said.

The company further said it plans to leverage advanced data analytics to make more informed decisions and improve operational efficiency with an emphasis on deeper data planning.

Moreover, it is looking to outsource key markets to skilled candidates, which will help expand their reach and impact, and is also putting a greater emphasis on both online and offline media platforms to ensure maximum visibility for its brand and clients, the company added.

“Furthermore, a focused approach on sponsorships and naming rights will open new avenues for monetisation, allowing PVR INOX to tap into lucrative opportunities and create long-term partnerships,” the statement said.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Today’s Cong is ‘duplicate Congress’ led by ‘fake Gandhis’, claims Union Minister Pralhad Joshi

Ahead of Delhi polls, Kejriwal helps women, elderly register for welfare schemes

Cong presses for Shah resignation over Ambedkar remark, announces protests against ‘anti-Dalit’ BJP

Mumbra woman gets life in jail for killing son’s wife, his mother-in-law

Indian buyers still prefer physical dealerships over online mediums to purchase cars: Survey

Derogatory remarks row: Karnataka legislative Council chairman says no recordings available

‘Send Sheikh Hasina back to country’: Bangladesh writes to India

Related Articles More

Today’s Cong is ‘duplicate Congress’ led by ‘fake Gandhis’, claims Union Minister Pralhad Joshi

Ahead of Delhi polls, Kejriwal helps women, elderly register for welfare schemes

Union minister condemns disruption of Christmas celebration in Kerala school

Cong presses for Shah resignation over Ambedkar remark, announces protests against ‘anti-Dalit’ BJP

3-year-old girl falls into borewell in Rajasthan

MUST WATCH

Tulunadu Daivaradane

Feeding Birds with Creative Paddy Art!

Areca Nut

HOTEL SRI DURGA BHAVANA

Harish Poonja


Latest Additions

Today’s Cong is ‘duplicate Congress’ led by ‘fake Gandhis’, claims Union Minister Pralhad Joshi

Belagavi: Assistant mahout killed by temple elephant

Ahead of Delhi polls, Kejriwal helps women, elderly register for welfare schemes

Alnavar: TT-Canter truck collision claims three lives

Union minister condemns disruption of Christmas celebration in Kerala school

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.