Rajkumar Hirani joins story library The Sourrce as chief creative mentor


PTI, May 20, 2022, 4:50 PM IST

Mumbai: Filmmaker Rajkumar Hirani has come aboard as the chief creative mentor for The Sourrce, a company established by media professionals Shikha Kapur, Amit Chandra and Prabhat Choudhary with the aim to harness original storytelling from India.

The Sourrce endeavours to put a structure to the process of harvesting ideas and concepts for story and screenplay development across the diverse geography of India, a press release issued by the company stated.

The company’s development team in Mumbai receives stories and ideas on a daily basis through scouts from Kashmir, North East, Hindi heartland, Punjab, Bengal, Maharashtra and Southern states.

From true horror stories to folk tales, to rare human achievement stories and rich mythology, the development team at The Sourrce is processing an array of incredible story inputs from across the country. Hirani, known for directing movies such as ”Munna Bhai” films, ”3 Idiots” and ”Sanju”, said the company will put a structure to the process of finding creative ideas.

”This is a very powerful idea and something that our industry needs. The content pipeline has just exploded and as an industry we need more and more ideas. The Sourrce puts a structure to the process of finding creative ideas. While I wouldn’t be involved in the day-to-day functioning of the company, I would be mentoring and guiding the creative team,” the filmmaker said in a statement. The Sourrce will offer an industry-wide subscription for access to its library and curate stories specific to development briefs.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Jayant Patil claims BJP used irrigation ‘scam’ to blackmail Ajit Pawar; Fadnavis, NCP chief hit back

Medical College expels 5 MBBS students from hostel for ragging juniors

Insulting women is in DNA of Cong leaders, alleges Jharkhand BJP

Man arrested from Delhi for calling up Pappu Yadav posing as aide of Lawrence Bishnoi

Tejasvi Surya hits out at Kharge, CMs of Cong-ruled states over poll promises

Farooq Abdullah seeks inquiry into spike in terror attacks in Valley since Omar’s swearing-in

Sabarimala pilgrims to get free insurance coverage of Rs five lakh

Related Articles More

Rohit Bal: The Valley boy who strode to great heights in fashion

Just going whichever way god is showing me: Actor Abhimanyu Kashinath

Anupam Kher hopes to break cliches around portrayal of age and physical ability through ‘Vijay 69’

‘Singham Again’ vs ‘Bhool Bhulaiyaa 3’: Exhibitors bet on horror, action to revive audience interest

Jai Hanuman: Rishab Shetty steps into role of Hanuman in Telugu filmmaker’s next movie

MUST WATCH

Gho Pooja in Deepavali Festival

Melukote Deepavali

Ganapathi Co-operative Society Ltd

Udayavani Chinnara Banna 2024

Annapoorna Aahar | Food Places In Mysore


Latest Additions

Jayant Patil claims BJP used irrigation ‘scam’ to blackmail Ajit Pawar; Fadnavis, NCP chief hit back

Medical College expels 5 MBBS students from hostel for ragging juniors

Insulting women is in DNA of Cong leaders, alleges Jharkhand BJP

Man arrested from Delhi for calling up Pappu Yadav posing as aide of Lawrence Bishnoi

Tejasvi Surya hits out at Kharge, CMs of Cong-ruled states over poll promises

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.