Rolls-Royce hits record sales in pandemic, highest in 117-year history
PTI, Jan 11, 2022, 9:59 AM IST
Credit: Reuters photo
London: Britain’s Rolls-Royce Motor Cars said Monday that it enjoyed record annual sales of its luxury status symbol vehicles, as the broader sector grappled with pandemic fallout including a semiconductor shortage.
The German-owned luxury carmaker said sales surged almost 50 per cent to 5,586 cars with records set in most regions including the Americas, Asia-Pacific and Greater China, as well as in multiple countries around the world.
Demand was powered by its new “Ghost” coupe and 2.6-tonne, 350,000-euro Cullinan SUV.
“2021 was a phenomenal year for Rolls-Royce Motor Cars,” said Rolls-Royce Motor Cars Chief Executive Torsten Muller-Otvos in the statement.
“We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market,” he said.
Rolls-Royce is, meanwhile, preparing to launch Spectre, its first all-electric car.
Founded at the beginning of the 20th century, the emblematic British brand was bought by German auto giant BMW in 1998.
Monday’s sales figures contrast sharply with broader industry data, which showed last week that UK car manufacturing had in fact stalled last year.
Britain’s mainly foreign-owned automakers produced 1.65 million vehicles in 2021, according to the Society of Motor Manufacturers & Traders.
That was up just one percent from 2020 — but almost 29 per cent lower than the market’s pre-pandemic level in 2019.
The pandemic erupted in early 2020 and initially led to a plunge in demand. While buyers have returned, a worldwide shortage in computer chips, which are vital components in all types of vehicles, has held back production.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Passenger vehicle wholesales up marginally at 3,93,238 units in Oct: SIAM
HMSI recalls GL1800 Gold Wing units to fix faulty component
Hero MotoCorp looks to scale up EV biz, lines up new models
Royal Enfield forays into electric bike segment; unveils first model under Flying Flea brand
Maruti Suzuki looks to cash in on ‘few lakh marriages’ in Nov to carry festive sales momentum
MUST WATCH
Latest Additions
Satwik, Chirag doubles pair bows out of China Masters semifinals
Puttur: Two arrested for misconduct under influence of drugs
Kaup: Massive campaign and awareness rally Nov 26 for Constitution protection
Never entered into pact to operate airport in Kenya: Adani
Women centric schemes game-changer for Maharashtra, Jharkhand?
Thanks for visiting Udayavani
You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.