Royal Enfield to commence local assembly of motorcycles in Argentina

PTI, Sep 11, 2020, 11:13 AM IST

New Delhi: Royal Enfield on Wednesday said it will commence local assembly of its motorcycles in Argentina in partnership with Grupo Simpa, its local distributor in the country since 2018.

This will be the first time in Royal Enfield’s modern history that motorcycles will be assembled and produced outside the company’s manufacturing facilities in Chennai, India, the company said in a statement.

The local assembly unit in Argentina will be based at Grupo Simpa’s facility located in Campana, Buenos Aires.

“To begin with, the plant will locally assemble three motorcycle models – the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650 – starting this month,” it added.

Commenting on the development, Royal Enfield CEO Vinod K Dasari said: “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets.”

The company has grown its international presence significantly and now has a wide retail presence across 60 countries, he added.

“With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD (Completely Knocked Down) assembly plant in Argentina,” Dasari said.

Argentina, which is among the biggest mid-size motorcycle markets in Latin America, and other South American countries have been an important market for Royal Enfield.

“Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan. The initial success of the 650 Twin motorcycles has also been very encouraging,” he said.

Dasari said Royal Enfield is deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture.

“Our decision to start assembling our motorcycles in Argentina is testament to our long term commitment and increasing confidence in the market,” he added.

Royal Enfield had set up retail operations in Argentina in March 2018, with its first store in Vicente Lopez, Buenos Aires. Since then, it has expanded its retail network and currently has 5 exclusive stores in Argentina.

Overall, Royal Enfield has 31 exclusive stores and 40 other retail touchpoints in all Latin American countries.