Samsung, Xiaomi corner 60 pc share of India’s smartphone mkt in Q2: Canalys


Team Udayavani, Jul 20, 2018, 12:21 PM IST

New Delhi: Chinese handset maker Xiaomi and Korea’s Samsung shipped about 10 million units each in the April-June 2018 quarter, and cumulatively accounted for 60 per cent share of India’s smartphone market, research firm Canalys today said.

Overall, smartphone shipments grew by 22 per cent in the said quarter to just under 33 million units. Together, the two companies now account for 60 per cent of total shipments in India, up from 43 per cent a year ago, Canalys said in a statement. 

“Xiaomi more than doubled its shipments, albeit from a modest base, just putting it in first place. Samsung’s annual growth rate, at nearly 50 per cent, was the best it has been since Q4 2015, leaving it hair’s breadth behind Xiaomi in second place,” it added.

Vivo took third place, while Oppo came fourth, with shipments of 3.6 million and 3.1 million, respectively.

Samsung is hitting back. It has launched devices pitted directly against Xiaomi’s portfolio and is focusing on its cameras and imaging capabilities…,” Canalys Analyst TuanAnh Nguyen said. Canalys pointed that Apple’s iPhone shipments to India fell by about 50 per cent in June 2018 quarter.

“But Apple’s paring back of distributor partners and move to a brand-first, volume-next’ strategy will reap rewards as it will ensure better margin per device,” it said.

Canalys noted that despite ongoing consolidation at the top, smaller vendors are not giving up and “continue to rewrite their business strategies with a view to long-term sustainability and profitability”.

It cited the example of Asus, which has recently restructured its India strategy. Oppo has launched an online-only brand, Realme. Volume is not the only strategy in India…The climate is right for businesses to realign and re-enter the market,” Canalys Research Manager Rushabh Doshi said. Getting priorities right will be important to smartphone vendors, and it will be a choice between profitability and volume growth, Doshi said.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Alphabet gets CCI’s clearance to acquire stake in Flipkart

‘COVID was different’: SC bemoans distribution of free ration

Nagarjuna’s younger son Akhil Akkineni engaged

People getting heartburns after I became CM for second time: Siddaramaiah

Newborn baby kidnapped from Kalaburagi hospital in Karnataka

Gukesh draws with Liren in second game of World Chess Championship

All about ‘One Nation One Subscription’ scheme

Related Articles More

Alphabet gets CCI’s clearance to acquire stake in Flipkart

Essar Group co-founder Shashi Ruia dies at 80

Sensex, Nifty climb in early trade amid fresh foreign fund inflows

RBI Governor Shaktikanta Das hospitalised

Sensex reclaims 80k mark; Nifty surges over 1% after BJP-led Mahayuti’s win in Maharashtra

MUST WATCH

Grafting

Coconut Flower

Prakash Belawadi

Naxal Leader Vikram Gowda

Christmas Cake Fruit Mixing


Latest Additions

Alphabet gets CCI’s clearance to acquire stake in Flipkart

‘COVID was different’: SC bemoans distribution of free ration

Telugu actor Shri Tej booked for alleged cheating, false marriage promise

Five arrested in connection with botched angioplasty deaths at Gujarat hospital

Deceased Kannur official’s widow moves Kerala HC for CBI probe into his death

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.