TAPMI’s 25th edition of BrandScan kicks off

Team Udayavani, Nov 13, 2017, 11:58 AM IST

Manipal: The T.A. Pai Management Institute organised its biggest market research fair “BrandScan” at the KMC Greens here on Sunday.

BrandScan has been TAPMI’s flagship event that provides a platform to establish live and active industry-institute working relations. It celebrated it’s the silver jubilee edition this year.

The chief guest for the event, Prateek Kumar, head of marketing, Jockey India Limited said “Market Research is the soul or backbone of any Industry. In fact Market Research should be considered as a continuous process and not just a one-time activity.”

Simon George, Dean, said “It’s a time to celebrate as BrandScan has reached its 25th year. It has got bigger and better with time. 

Madhu Veeraraghavan, director, TAPMI, said, “BrandScan carries the legacy of being the most effective disguised market research to obtain unbiased and natural responses of customers. Event serves as a great platform for both learning and direct connects with the industry”

BrandScan fair included other events like ‘Kids Got Talent’, ‘Brag On’ and ‘Bech Daal’ ‘Apocalypse’ were present. The next leg two day event will be held November 18 and 19 at Orion Mall in Bengaluru.