TMC launches music video to create awareness on Mamata Banerjee govt’s welfare projects, oppn calls it gimmick

PTI, Jan 29, 2023, 7:03 PM IST

The TMC, with an eye on upcoming panchayat polls and next year’s Lok Sabha elections, launched a music video here on Sunday, which is aimed at connecting with the masses in West Bengal.

TMC state youth wing president Saayoni Ghosh told reporters that the music video – titled ‘Didir Suraksha Kawach’ (Mamata’s shield for people’s safety) — has been created as part of her party’s campaign to generate awareness about the state government’s social welfare projects, such as Swasthya Sathi, Khadya Sathi and Lakshmir Bhandar.

”Music is a direct medium to reach out to ‘aam aadmi’ (common people), who always stand by the TMC. Party activists will reach out to all households in the state in the next 60 days to tell them about the 15 or more social welfare projects launched by (Chief Minister) Mamata Banerjee… This video will be shared on social media and played in campaigns everywhere,” she said.

The actor-turned-TMC leader said the ”hummable song” in the video projects the pro-people stance of party leaders and also offers glimpses of the state’s rich cultural heritage and growth initiatives.

Well-known musician Jeet Ganguly has lent his voice for the song.

”This video has been created with a lot of passion. It is this passion that also drives our MPs, MLAs, panchayat representatives, and grassroots workers to connect with people, with ‘Didir Doot’ (Mamata’s messengers) lending an ear to those in need. What we are getting in return is love. If they are venting out about road conditions or water availability, it is because they trust the TMC to solve the problem.

”This connection is being wrongly projected by the opposition and some media houses,” Ghosh said.

The TMC leader was referring to reports of protests staged by locals in various parts of the state as ‘Didir Doot’ approached them. Meanwhile, the Opposition BJP and CPI(M) described the music video as a gimmick by the ”corruption-ridden” TMC to ”hoodwink” the people which, they said, will not succeed.

CPI(M) Rajya Sabha MP and eminent lawyer Bikash Ranjan Bhattacharya told PTI, the chief minister had claimed just a few years after coming to power that she had accomplished 100 per cent task for the development of the state and its people and nothing had been left behind.

”Then why there is a need to resort to such gimmicks like deputing ‘Didir Doot’? She has built everything on falsehood and lies. Now the music video is another instance to spread lies by spending public money. Her low level politics is harmful for democracy,” Bhattacharya, an ex-mayor of Kolkata, said. BJP national secretary Anupam Hazra said TMC activists and leaders should now meet the common people, who ”feel cheated” by Trinamool Congress party leaders.

”If this music video is played at future Didir Doot programmes, it will anger the already agitated people and I pray the TMC emissaries are not roughed up”, the former MP added.