To Celebrate Women’s Rights Johnnie Walker Releases ‘Jane Walker’ Whisky

Team Udayavani, Feb 28, 2018, 5:05 PM IST

USA: Johnnie Walker has released another limited U.S. edition with a feminine twist on their famous logo, some portion of an endeavor to earn more female whisky consumers to celebrate ladies’ history month,.

Jane Walker wears the mark of the new containers in a move that brand proprietor Diageo Plc expectations will enlarge the interest of the item while praising ladies, Johnnie Walker Vice President Stephanie Jacoby said.

“Scotch as a classification is viewed as especially threatening by ladies,” Jacoby said. “It’s an extremely energizing chance to welcome ladies into the brand.”

In 2016, the company launched “Keep Walking America” ― a campaign designed to broaden its audience and target groups like Latinos and veterans. Jane Walker is acting as an extension of that campaign and will appear on 250,000 bottles nationwide starting in March.

For each bottle made, Diageo will donate a dollar to organizations that promote women, including Monumental Women and She Should Run. Additionally, the London-based company said it is making strides internally to boost its female representation and is actively calling on advertising agencies to put forward one female director as part of any work pitch.