![](https://www.udayavani.com/wp-content/uploads/2024/06/NIA-PTI-1-3-415x233.jpg)
ULIPs should not be advertised as ‘investment products’: IRDAI
PTI, Jun 21, 2024, 12:56 PM IST
![](https://www.udayavani.com/wp-content/uploads/2024/06/ins-620x349.jpg)
Credit: iStock Photo
The Insurance Regulatory and Development Authority of India (IRDAI) has issued a master circular barring the promotion of Unit Linked Insurance Plans (ULIPs) as ‘investment products’. Unit-linked or index-linked insurance products shall not be advertised as ‘investment products’, IRDAI said in a master circular dated June 19.
Insurers will have to specifically state that market-linked insurance plans are different from traditional endowment policies and carry risks. Likewise, participating (with bonus) endowment policies will have to state upfront that the bonuses projected in benefit illustrations are not guaranteed. All the advertisements of linked insurance products and annuity products with variable annuity payout option shall disclose the risk factors, it said.
“All insurers shall advertise the launch of unit-linked funds or index-linked funds under existing insurance products or new insurance products, only with reference to the underlying life insurance coverage and the products associated with it. “Further, no press release or statement shall be issued by the insurer without making a reference to the life insurance coverage and the associated products,” the master circular said.
Besides, advertisements for all linked and annuity products with variable payouts must comply with the standards set by the Advertising Standards Council of India, it added.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
![](https://www.udayavani.com/wp-content/uploads/2023/05/IndianClicks_GVega_Udayavani_300x250_12032021_1_1.gif)
Related Articles More
![](https://www.udayavani.com/wp-content/uploads/2024/06/bse-14-150x75.jpg)
Mcap of nine of top-10 most valued firms jumps Rs 2.89 lakh cr; Reliance biggest winner
![](https://www.udayavani.com/wp-content/uploads/2024/06/CS-Setty-LinkedIn-143x115.jpg)
C S Setty to become new chairman of SBI; FSIB recommends him as successor of Khara
![](https://www.udayavani.com/wp-content/uploads/2024/06/insurance-shutterstock-150x107.jpg)
The Importance of Insurance: Essential Tips for Buyers
![](https://www.udayavani.com/wp-content/uploads/2024/06/SEBI-logo-ANI-150x106.jpg)
SEBI raises Basic Demat Account Limit to Rs 10 lakh to boost investors’ participation
![](https://www.udayavani.com/wp-content/uploads/2024/06/hsbc-150x83.jpg)
HSBC slapped with Rs 29.6 lakh penalty by RBI for non-compliance with card norms
MUST WATCH
Latest Additions
![](https://www.udayavani.com/wp-content/uploads/2024/06/Suntikoppa--150x97.jpg)
Madikeri: Tourist feared drowned in Harangi backwaters
![](https://www.udayavani.com/wp-content/uploads/2024/06/Shatrughan-Sinha-_PTI-150x105.jpg)
Shatrughan Sinha admitted to hospital due to fever
![](https://www.udayavani.com/wp-content/uploads/2024/06/Morgan-Freeman-Wikimedia-Commons-150x111.jpg)
Morgan Freeman thanks fans for calling out unauthorized AI version of his voice
![](https://www.udayavani.com/wp-content/uploads/2024/06/Jay-Shah-Rohit-Sharma-PTI-150x84.jpg)
This team has silenced critics: BCCI secretary Shah hails India’s triumph, announces Rs 125 cr award
![](https://www.udayavani.com/wp-content/uploads/2024/06/CBI-rep-agencies-1-150x113.jpg)
NEET-UG exam irregularities: CBI arrests private school owner from Godhra
Thanks for visiting Udayavani
You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.