YouTube Shorts eyes TikTok competition with 3.5 billion daily views in India
Team Udayavani, Jan 27, 2021, 10:05 AM IST
New Delhi: YouTube Shorts — the video-sharing website’s quick clips meant to compete with TikTok — are racking up 3.5 billion views a day during beta testing in India, the platform’s head said Tuesday.
Susan Wojcikci explained the feature in a note laying out her 2021 priorities.
“So far, videos in our new Shorts player – which helps people around the world watch short videos on YouTube – are receiving an impressive 3.5 billion daily views!” she said.
“We’re looking forward to expanding Shorts to more markets this year.”
YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the videos as “a new way to express yourself in 15 seconds or less.”
The feature, directly integrated into the existing YouTube interface, is currently only available in India as part of development work.
The new format is seen as a way for Google to compete with Gen Z-favorite TikTok, which currently has 700 million users worldwide.
Former president Donald Trump had threatened to ban TikTok — owned by Chinese group ByteDance — from the United States when he accused the company, without formal proof, of spying on behalf of Beijing.
Facebook-owned Instagram responded to TikTok’s popularity with their own short video format called Reels last August.
And in November, Snapchat launched Spotlight, a public feed of content produced by users.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Three Chinese astronauts enter space station after successful launch
What is AI superintelligence? Could it destroy humanity? And is it really almost here?
IIT-B develops method to maintain comfortable temperature inside homes in joint research
Scammers use fear and urgency to con people using ‘digital arrest’, online scams: Cyber advisory
ISRO to launch electric propelled satellite in Dec: Somanath
MUST WATCH
Latest Additions
Jayant Patil claims BJP used irrigation ‘scam’ to blackmail Ajit Pawar; Fadnavis, NCP chief hit back
Medical College expels 5 MBBS students from hostel for ragging juniors
Insulting women is in DNA of Cong leaders, alleges Jharkhand BJP
Man arrested from Delhi for calling up Pappu Yadav posing as aide of Lawrence Bishnoi
Tejasvi Surya hits out at Kharge, CMs of Cong-ruled states over poll promises
Thanks for visiting Udayavani
You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.