How a lawsuit gave us the iconic Vicco turmeric jingle?

“Vicco turmeric, Nahi cosmetic, Vicco turmeric ayurvedic cream”

I am sure that you might have not read the above sentence but instead sang the lyrics in your head. Well, who doesn’t remember this iconic jingle of “Vicco turmeric cream”.

A few years ago, the jingle was played everywhere from movie theatres to restaurants. It was one of the most popular advertisements during that time.

But did you know that this iconic jingle wasn’t just to attract customers but was also to take a jibe at the Excise department?